Locally Grown • Producer Only

Downtown, Year Round!
Winter Hours
Saturdays 10am-Noon
(December 3-March 25)

 
 
 
 
 
ABOUT THE MARKET         EVENTS         OUR VENDORS         EAT LOCAL         FOOD PROGRAMS

PEOPLE

April McGreger

LOCATION

Hillsborough, NC

MARKET DAYS

Wednesdays & Saturdays - Periodically

PRODUCTS

Locally sourced and seasonal jams, jellies, syrups, and preserves; raw, barrel-fermented pickles and krauts; pastries; and more.

CONTACT

Email: info@farmersdaughterbrand.com

Website: www.farmersdaughterbrand.com

 

 
 
Farmer's Daughter Pickles and Preserves

Our Mission

Our Mission Like Andre 3000 said, “The South’s got something to say.” He was talking hip hop. We’re talking preserves. At Farmer’s Daughter Brand, our mission is to make the most delicious pickles and preserves our customers have ever tasted using the finest local produce and age old techniques. We seek to support sustainable agriculture while celebrating Southern culture through the stories our products tell. We seek to revive, popularize, and promote old Southern recipes, fruits, and forgotten flavors; to celebrate regionalism; and to create our own bold and inspired flavors that capture the taste and the spirit of this place that we call home. 

Owner Background: April McGreger
 creator & owner of Farmer’s Daughter Brand

Yes, she really is a farmer’s daughter. April McGreger first learned the art of preserving at the elbow of her mother and grandmother in a small Mississippi farming town. Her wanderlust led her to a masters thesis on a volcano in Italy before the call of kitchen could no longer be ignored. She worked her way into a pastry chef position at the nationally acclaimed Lantern Restaurant in Chapel Hill, NC. There she honed her skills and her palate while discovering her passion for working with seasonal local fruits. She spent years researching vernacular preserving traditions around the world and experimenting in her home kitchen before founding Farmer’s Daughter in 2007.

Production Practices:

Locally Grown. The most important ingredients in every jar of Farmer’s Daughter pickles and preserves are peak season fruit and/or vegetables grown on small, local farms. The strawberries for our Strawberry-Honeysuckle Jam are grown in field just a few miles down the road from our kitchen. They are picked, delivered, and made into jam on the same day without ever being refrigerated. We work hard to source local produce that is organic or free from pesticides.

Small Batches. Each pot of jam we cook yields only 10 six ounce jars - a fraction of the industry standard batch size. The superior flavor that results tells us it’s really worth it. Without the addition of pectin, we rely of evaporation to thicken our preserves. Small batches allow this to happen quickly, which results in vivid, fresh flavors and a luxurious soft set. 

More Fruit, Less Sugar. Sugar is cheap. It is certainly more economical to makes preserves that are predominantly sugar. However, our goal is that our jams taste like the fruit that they are, only more concentrated and intense. To do this, we pack a full pint of berries into half pint jar of preserves and use far less sugar then the industry standard. 

Personal Attention. Our fruit is hand picked, hand cut, hand packed, hand labeled. Every jar of jam is cooked by April herself. This personal attention to detail showcases Farmer’s Daughter artisanship at every step of the process.

 

 
 

 

   
 

Located in The Pavilion
at Durham Central Park
501 Foster Street
Durham, NC 27701

Mailing Address
P.O. Box 1903
Durham, NC 27702-1903

Market Manager
Mary Yost
919-667-3099
Click to Email

Keep in Touch:  
 

 Map and Directions

 

   
 

 Open Year Round!

Winter Hours:
Saturdays 10 am - Noon
(December 3-March 25)

 

 

We love dogs, but for safety purposes we do not allow them in the market. Service animals are exempt from this policy. Thank you for your cooperation!
 

 

 
 
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